Emotion mining: Investigation of conscious and unconscious motivations related to health and wellness

Emotion mining: Investigation of conscious and unconscious motivations related to health and wellness

2012-12-01 00:00:00 14m

Harnessing the intangibles, catalyzing personal transformation, and connecting patients to support networks are new imperatives in behavioral health care in the United States. These unrealized goals often compete with cognitive, rationalized perceptions and decision making in society. Capturing and harnessing the conscious and unconscious motivations underpinning health and wellness behaviors is critical in developing treatments, awareness programs, and public policies.

Emotion Mining is a computerized web-based interview methodology that captures conscious and unconscious emotional responses to any topic question of interest. The engaging interface permits free expression of projected responses which are captured in a structured exercise and quantified. Environmental, interpersonal and personality biases are eliminated. The most unconscious responses are prioritized. Insight is generated, decision making is enhanced, and why and how to inspire, motivate and predict next step adaptive behavior is explained. This study assesses factors promoting and inhibiting health and wellness behaviors among general population patients.

Investigations address:

How does YOUR CONDITION versus YOUR TREATMENT, STOPPING YOUR WORST HABIT versus PURSUING YOUR LIFE DREAM, YOUR WORK versus YOUR CLOSEST RELATIONSHIP, and LIVING YOUR LIFE versus YOUR BIGGEST REGRET make you feel? Patients from all regions of the globe receive email invitations to participate. Each patient participates in two 15 minute self-expression, self-discovery sessions. Holistic analysis of each patient permits prioritization of conscious and unconscious motivations. Segment differences across nationality, age, gender, ethnicity, household income, marital status, and education are examined.

Areas of Interest / Categories: Cognitive Behaviour Therapy, WCP 2011
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